TARTE

BACKGROUND
Tarte started in 2000 with a dream of combining make up and good-for-you ingredients. Now they’re the leaders in the beauty industry, offering eco, cruelty-free cosmetics and hypoallergenic, vegan skincare. Every product is packed with naturally-derived, invigorating ingredients, always made without parabens, phthalates, sodium sulfates, triclosan, & gluten.

CONCEPT
The concept was to elevate Tarte to a higher level that would reach an audience they had not touched yet by introducing a high-end, yet natural approach to mirror their values.