CEREBRUM

BACKGROUND
Cognitive psychology is the study of mental processes such as attention,
language use, memory, problem solving, perception, creativity, and thinking. The study of the two hemispheres of the brain is one that seeks to understand what each is responsible for. Studies abound for the support of the left-brain/right-brain theory, but the brain is not nearly as dichotomous as once thought.

CONCEPT
Cerebrum seeks to explore the relationship between the processes of the left and right hemispheres of the brain and their individual and shared processes. The book is two sided, from one side it reads as the right side, and from the other, the left, mixing visual and typographic elements in the spirit of the brain’s shared functions.